Why 3 good ones?
It comes down to decision making, and getting a solution to our problems fast.
Psychological studies have shown that having too many options tends to paralyze us when we're trying to make a decision. Too many pros and cons to compare, and too much overlapping of features and benefits, leads us to over-analysis, hesitation, and often giving up on the process all together!
Which means we're stuck with our problem for that much longer.
Three is sort of a magic number when it comes to balancing options.
It gives you the option of:
- a choice at one extreme,
- another one at the other extreme,
- and one more choice that either balances the two, or takes you another direction that you might not have thought of before.
When you have three good options for a solution — and they must be GOOD options — your understanding of the problem becomes more acute, your decision-making is easier and faster, and the end of your problem is more immediate.